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Bensons For Beds
Problem
People who prioritise their sleep are seen as boring and missing out on night life.
Insight
For many, sleep is their greatest pleasure and indulgence. It brings them bliss.
Idea
Bensons rebrands a big night's sleep, not as a nice night in, but as pure, uncut Bedonism — targeting the people who need it most: ageing ravers.
1/4
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